Website Research
When creating our website, we furthered our knowledge of 'The Riot Club' by analysing and breaking down the aspects of their website that we think successfully engages the audience to want to watch the film. However, we wanted to broaden our knowledge of other thriller/drama films by looking closer into more current films and how they produced their websites. A personal favourite of mine has been the recreation of 'Pride and Prejudice', evolved into 'Pride + Prejudice + Zombies'. When looking at the website of this film, the first thing we noticed was the animation at the bottom of the screen of the zombie's hands reaching up to wards the screen. We were really interested in this use of animation however because of the website we decided to use (Shorthand), our knowledge was limited and were unsure on how to make this happen. As this film is a thriller/action, it could be argued that animation on our website might not actually be suitable and our thriller/drama genre means that the website should be more basic with less occurring on screen.
One aspect of this website that did influence us was the basic colour palette and how these colours were used often in the film. Their choice of colours link closely with the period of the film, encouraging us to do something similar. We stuck with dark, dull colours illustrate the drama genre but also used the red tones of the fire to reiterate the thriller side of the genre. By doing this it sticks to our colour palette and also demonstrates to the audience the nature of the film and the dark side it has as it progresses.Within the first few pages, we informed the audience what the film was about which was then followed by the trailer, having the poster at the very top, being the first image that the audience see. We purposefully did this to give the audience all of the information they need to see the film and the reviews that we received for it, encouraging them to scroll on through the website and discover more about the film. We also provided the audience with the ability to buy tickets through the website, which links them up to the odeon website. We also advertised an interactive quiz where by the audience can discover which character they are similar to, giving them an insight into who is involved in the plot.
Our main reason for using the website builder 'Shorthand' rather than 'Wix' was because we found that it was easier to navigate by having clear sections of the website at the top of the page. Furthermore, we felt like the whole layout of the website was much more professional, looking more like the websites we had previously anaylised, reassuring us that our trailer and ancillary texts are looking more and more professional by the day.
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